Check Out Seth Godin’s Blog

by admin on November 26, 2012

As I state in my Manifesto, follow-up equals marketing. It permeates the entire process of bringing people back in to your study. Seth Godin is a modern thinker in the world of business, marketing and art. I’ve been following his blog for a few years now. If you think of your research project as your product or service, you can gain a ton of valuable tips that will reduce your attrition rate. Take a look at his latest post entitled “Four questions worth answering”:

Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…)

What is the story he told himself (about the world, about his situation, about his perceptions) before he met you?

How do you encounter him in a way that he trusts the story you tell him about what you have to offer?

What change are you trying to make in him, his life, or his story?

Start with this before you spend time on tactics, technology or scalability.

These questions can be directly applied to the participants in your research study. Truly focusing on your participants and how your study can help him/her will lead to satisfaction, which will improve your follow-up rate.

Please subscribe to Seth’s blog. You’ll be glad you did.

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